The Challenge: Enhancing Social Media Presence
Açaí Express had commendable content for menus and in-store prints, but their social media presence was lagging. They needed to embrace the digital age and elevate their brand in a crowded market. Recognizing the potential to create a more engaging online presence, they sought an external creator with the expertise to breathe life into their social media channels.
The Solution: A Comprehensive Multimedia Strategy
Working closely with Açaí Express's social media manager, I developed a content plan tailored to their unique needs, focusing on consistency and vibrancy. This included:
• Daily Content Creation: 30 photos, 2 videos, and 1 animation per month.
• Brand Reinforcement: Animated logo integration and video documentation of product launches.
• Lifestyle Series: Videos reflecting the brand's healthy and active lifestyle ethos, including bodyboarding, outdoor training, yoga, and Brazilian Jiu-Jitsu.
• Product Photography: Capturing new offerings such as popsicles, bowls, and creamery products for the menu.
• Corporate Content: Videos targeting potential franchisees and team portraits for the website.
• First TV Commercial: Conceiving and delivering their first-ever TV commercial, aired during the Super Bowl in Puerto Rico.
The Impact: Significant Growth and Brand Expansion
My collaboration with Açaí Express translated into tangible success:
• 51% Follower Growth Rate on Instagram: An increase from 14K to 21K followers.
• Location Expansion: Growth from 15 to 35 locations during the 21-month collaboration.
• Enhanced Brand Visibility: A cohesive and dynamic social media presence that resonated with the brand's core values.
Your Vision, My Expertise: Let's Create Something Amazing Together
Whether you're looking to revitalize your brand's online presence, launch a dynamic multimedia campaign, or craft content that truly resonates, I'm here to help. With a proven track record of driving growth and a keen understanding of the industry's nuances, I'm ready to bring your vision to life.
Schedule a Call with Me Today, or feel free to send me a message anytime, and let's discuss how we can collaborate to achieve your goals. No project is too big or too small; let's turn your ideas into impactful realities.
Thank you!